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NEXT UPDATE/RELEASE 9/25 AT 3PM EST!

Welcome to the new The Blue Seoul site!

9/25 SHOP UPDATE

preview new and restocked products that will be available during our 9/25 shop update!

View the products

FOR FANS, BY FANS.

DESIGNED FOR THE FAN IN YOU.

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SUBTLE APPAREL

ONLY FANS WILL KNOW :]

shop apparel

DESIGNED FOR THE FAN IN YOU.

FOR FANS, BY FANS.

by emmy.

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